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Md. Abu Sayed Sagor
Jun 19, 2022
In Welcome to the Forum
It is expert content (E-A-T) and it covers every stage of the marketing funnel It aligns with your business priorities It is data-led (aka valuable and realistic) industry list content It is tailored to grow your non-brand SEO It is organised in topic clusters It focuses (mainly, but not only) on evergreen content Typical evergreen topics and formats It doesn’t forget about seasonal and reactive content, though It is designed to create a better web page experience It is industry list optimised for conversion rate (and yes, it converts!) Keep reading to discover how the content of an actually effective SEO strategy would be, one that not only drives quality organic traffic but also converts and provides value to your users. Centre Your Content Strategy around Your Customer Journey and Your Product Range Unlike what many still think, SEO content is not all about industry list keywords anymore. On the contrary, it’s all about giving as much value to the user as possible. Search engines have become seriously smart and are now capable of not only distinguishing what piece of content better fulfils the users’ intent behind the search but also which brands are more authoritative in their industry list market niches – offering high-quality information around specific content areas. Prioritise Content Pillars and Topics Relevant to Your Audience Creating a content strategy with the user in mind means you need to prioritise industry list the topics that are 1) highly relevant for your target audience 2) and for which you really can provide helpful information and solutions. For an eCommerce business, it would mean actual expert advice around the products that the target search terms represent. To do this effectively ask yourself the following: Questions to Ask to Define Your Target Audience What are our main target audience’s personas? (age, gender, industry list occupation, lifestyle, culture, etc) What are our target audience’s needs, worries and interests? What are the most common questions that we receive from our customers? What events trigger our customers’ purchases?
Centre Your Content industry list content media
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Md. Abu Sayed Sagor

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