Visa, a popular American multinational financial services company established in the year 1958 and headquartered in California, USA. VISA enables the electronic transfer of funds worldwide using Visa-branded gift cards, credit Image Masking cards and debit cards. Visa provides financial institutions with Visa-branded payment products that are used to provide debit, credit, prepaid and cash access programs to VISA customers. All VISA transactions worldwide are processed via VisaNet in their secure facilities. Their data centers are located in Virginia, Ashburn, Colorado, Highlands Image Masking Ranch, Singapore, and London. VISA data centers are highly protected against crime, natural disorder and terrorism.
It can handle around 30,000 concurrent transactions and around 100 billion calculations per second. Each transaction is checked against 500 variables that include approximately 100 fraud detection parameters such as location, merchant Image Masking location, and customer spending behavior. Being a huge financial institution, let us discuss the SWOT analysis of VISA. Contents Highlights of VISA SWOT Analysis Weaknesses of VISA SWOT Analysis Opportunities in VISA SWOT Analysis Threats in VISA's SWOT analysis Highlights of VISA SWOT Analysis SWOT analysis of VISA - 1 Excellent Image Masking distribution network - Since the establishment of VISA financial service, it has built a reliable distribution network that can reach a huge potential market.
Strong cash flow – Visa has strong free cash flow which provides the company's resources to expand into new ventures. Image Masking Innovation - VISA has a proven track record in developing innovative new products. Excellent brand portfolio - Since VISA's inception, it has focused heavily on building an excellent brand portfolio. This is VISA's main strength. This helps the organization grow in other categories. Automation – All of VISA's activities are automated, bringing Image Masking quality consistency to Visa Inc.'s products. This has helped the company evolve with the demand conditions seen in the market.