Several Google technologies described in the patents, including Shadow Making topic-aware PageRank, reasonable surfer, and phrase-based indexing with co-occurrence, assign more weight to thematically relevant links and less to off-topic links. 3. Relevant links drive more and better targeted traffic to your content. Of course, we all want high authority links. Including me! But if the link is of low relevance, it may not count at all. Better to take advantage of a relevant link, even if it comes from an inferior source. - - Cyrus Shepard , CyrusShepard.com Relevant sites Shadow Making have growth potential Some of our other experts who took a relevance-focused approach pointed out that relevant sites with low authority still have the potential to become more authoritative over time. If I had to choose, I would vote for greater relevance.
Your authority will be constantly on the move - just because you have low authority now doesn't mean it will always be that way (e.g. consider a new site that builds Shadow Making reputation). High relevance is a better customer experience and is more likely to stay consistent. - - Erin Everhart , The Home Depot you asked me that question a few years ago, I would have a more absolute answer. But today, I want relevance and would accept a lower authority link, as long Shadow Making as we're not talking about a spammy bad neighborhood website. Sites with low authority may eventually grow, giving your link future domain/page authority. But relevance can also lead to qualified referral traffic. For me, this is a case-by-case scenario as I wear a marketing hat with an hat. I just don't do link building by authority metrics alone anymore.
Bill Sebald , Greenlane SEO I would choose a highly Shadow Making relevant link with low authority. Authority can always increase over time if it is a relevant and useful site; however, the relevance of the link is unlikely to change. - Aleyda Solis , Orainti Relevant links = relevant anchor text Relevant sites will usually also implement more relevant anchor text. From personal experience, I have found that the right answer to this question comes mostly from the competitive Shadow Making landscape. You need to know what kind of resources refer to the pages you want to compete with in SERPS. Based on this data, you can make the right decision. However, I prefer to vote for a link with the correct anchor text and high authority sites usually don't allow that. - - Alexandra Tachalova , AlexTachalova.com Total number of respondents choosing relevance.