In addition to PPC, you can also monitor your competitors' organic and social media activity and their keyword rankings. This is a great way to generate ideas for ad
from the competition. learn more: 2019 Guide to the Best Free (or Freemium) SEO Tools Out There 6 tactics to appear in Facebook feeds without PPC A big list of free (or nearly free) resources, tools, and apps that every content marketer needs Beginner's Guide to
Amazon PPC Advertising ghost mannequin effect Campaigns How to conduct a smart competitor survey for better customer acquisition 3) TrackMaven TrackMaven As you know, Facebook, LinkedIn and Instagram are huge PPC traffic drivers. If you want to know how much PPC traffic your competitors are getting from these social channels, TrackMaven provides all sorts of social media and traffic insights.
This tool helps you monitor your competitors' content engagement, advertising spend and performance trends across social networks, and get reports on links, shares, and more. This information will help you fine-tune your own ads. The best thing about this tool is that it focuses on using these numbers to understand what works best and transforming the data into actions. image6 4)