All couch potatoes are overweight. Some are simply wimps. If you looked at your Search Terms report and things didn’t look too shabby, your account probably isn’t suffering from keyword bloat. Instead, you may need to bulk up your paid search strategy. When a keyword is getting some conversions, but not enough conversions (or affordable enough conversions), it probably needs some serious coaching. Try rethinking your ad copy or creating landing pages with better message match.
Basically, you just have to keep pushing whatsapp database until you have a breakthrough. But, if you’ve tried everything you can think of and you’re still can’t get a keyword to produce profitable results, it may be time to cut your losses and move on. Not every keyword can be trained to success, and if you can’t get the results you need, you don’t need that keyword. 4. WORK YOUR TROUBLE AREAS As you look through your Search Terms report, you may find that there are search terms that individually don’t suck up a ton of your budget, but that all together waste a lot of ad spend.
However, these sorts of search terms often have some sort of common element that you can use to improve the performance of your keywords. For example, let’s say you’re running an ecommerce business that sells used cameras. You probably want to target a lot of camera-related keywords, but those sorts of keywords could attract a wide variety of different clicks—some highly relevant, others less so. The first kind of customer (the kind you want) will probably search something like “good digital camera price”: Negative Keywords | Disruptive Advertising The second (the kind you don’t want), will likely search “good digital camera rental price:” Negative Keywords | Disruptive Advertising If you want to sell inventory, then you want to make sure you don’t get clicks from people who want a rental.